Production → IP
Building content that becomes something people return to. Campaigns, docs and series designed to last beyond a single brief.
PG - Portfolio2026
Portfolio / 2026Mumbai · Remote
portfolio
Content Marketer.
Brand & IPs.
12+ years at the intersection of production and marketing - building content that doesn't just perform, but builds IPs. Broadcast, streaming, audio and D2C.
Sony Pictures Networks✦Zee5✦BIG FM✦Audible India✦Indus Vox Media✦McDowell's No.1✦Fandium✦Urban Company✦Warner Music India✦Sony Pictures Networks✦Zee5✦BIG FM✦Audible India✦Indus Vox Media✦McDowell's No.1✦Fandium✦Urban Company✦Warner Music India✦Sony Pictures Networks✦Zee5✦BIG FM✦Audible India✦Indus Vox Media✦McDowell's No.1✦Fandium✦Urban Company✦Warner Music India✦
About
priyanka
ganwani
A journalism post-graduate who has spent a decade in non-fiction programming across mediums.
I work at the intersection of production and marketing - where storytelling builds IPs, not just campaigns. Over 12+ years spanning Sony Pictures Networks, Zee5, BIG FM, Audible India and the independent production circuit, my goal has stayed the same: turn content into IP.
Whether it's a multi-million view campaign for McDowell's Yaari Jam, an IPO campaign for Urban Company, a documentary series for a D2C brand, or a cultural programming concept for a family office in Bangalore - I produce work that becomes something people return to, talk about, and remember.
The Practice
How I work.
Audio & Culture Programming
Podcasts, music content and classical arts - from producing Ranveer Allahbadia's first show to the Crime Patrol and Shark Tank India podcasts.
Marketing × Storytelling
Where brand objectives meet human narrative. McDowell's Yaari Jam. Stories of Change. Old is Gold.
Selected Work
things people
came back to.
- 2026Warner Music India
The Open Circle by Warner Music India
Artist features and content to help new and independent musicians launch their music.
- 2025McDowell's No.1
Yaari Jam
Multi-million view music-led brand campaign celebrating friendship.
- 2025Urban Company
IPO Campaign
Narrative-first content rollout around a category-defining public listing.
- 2023Audible India
Shark Tank India Podcast
Format design and production for a flagship business audio IP.
- 2026Indus Vox Media
India Jazz Project
Cultural programming on jazz from India and around the world.
- 2026D2C Brand
Documentary Series
Long-form storytelling that turned brand purpose into repeatable IP.
- 2025Family Office · Bangalore
Cultural Programming
Concept and curation for a private cultural platform.
Let's build an IP
say hello.
let's talk.